Gloria Steinem Brings Feminism to Viceland
When you think of collaborations, one of the more unlikely ones to come to mind might be Vice CEO Shane Smith and legendary women's-rights activist Gloria Steinem.
While Steinem is known for her leadership in the women's liberation movement, Smith is known for running a very traditionally masculine empire that includes Vice magazine and their new cable network, Viceland.
But enter Steinem, who was once offered a purse instead of equal pay for equal work, to add a new dimension to the network and educate a new audience of viewers in one fell swoop.
The unlikely partnership started with a Google conference in 2014, where Steinem spoke about the global upsurge of violence against women. Her speech moved Smith to tears and he was impressed by her storytelling. As he told the New York Times, “I realized she was a natural producer."
Two years later, the result: Woman, a series about women all over the world, produced by a female staff and hosted by Steinem.
Vice has thus far produced eight episodes, each focusing on hardships endured by women all over the world — particularly violence and oppression. The TV show, Steinem's first despite numerous offers over the course of her career, opens and closes with commentary about the issues the women are facing.
“Gloria brought a whole different level of credibility and access to women on the ground that we wouldn't have had otherwise," Ariel Wengroff, a 26-year-old producer on Woman told The New York Times. Steinem suggested to the crew “where we could and couldn't go, who she felt was credible and who she's worked with, and who also is new that we could empower."
Woman will be shown weekly on Viceland or you can watch episodes as they air here.